In the highly competitive world of mobile telecommunications, being able to leverage technology and resources can mean the difference between being at the top of the totem pole and the bottom. When Orange Switzerland was looking to rationalise its business intelligence infrastructure and operations, it took the wider view to ensure that the benefits would be far reaching.

Orange Switzerland has a fully deployed GSM network (2G and 2.5G) and launched its UMTS (3G) network in September 2005 which now covers the main cities and centres of population. Assuring the performance of its cellular phone network is a number one priority to ensure continued customer satisfaction and loyalty. This relies on several technologies, including accurate mapping of the country's mountainous terrain to help maximise coverage under all conditions.

PROBLEM

Mapping, in fact, impacts many parts of Orange Switzerland's operation from network planning to customer care and marketing. One of Orange Switzerland's main concerns is providing high quality geographical information to all who need it. Orange Switzerland has access to a wide range of geographic information, including Federal Office of Topography raster maps background (from very detailed 1:25k to small scale overviews at 1:1m), vector maps such as the TeleAtlas road network, points of interest, elevation and land use maps and a wealth of statistical information from the Federal Office for Statistics.

SOLUTION

To help improve efficiency and extend mapping across the organisation, Aligned Assets provided Orange Switzerland with geographic management software. With Aligned Assets' software, Orange Switzerland was able to combine all geographic datasets into one central line, from which they could filter the data to plot a precise description and location without duplication. The infrastructure also allowed multiple users into the system, who could easily maintain and manage up-to-date data.

"We had numerous application areas within the company, which required access to lots of different geographical datasets. These were scattered about the organisation on several servers, duplicated here and there, with no easy way to maintain or manage them. In addition we wanted to extend the reach of this data to other areas of the organisation which could benefit from its use."

 

As Jean-Pierre Dupuy

Orange's Corporate Business Intelligence