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Why Geocoding?

Geocoding one’s address data is essential for the successful implementation and use of Geographical Information Systems (GIS).

Since each record in AddressBase and the LLPG contains an Easting and Northing map reference, Symphony iMatch can be used to transfer these coordinates to other address databases making the data fully compatible with background mapping and aerial photography.

This gives the ability for each department’s data to be viewed spatially and facilitates a new and accurate method of data management. It gives a better understanding of assets and customers, whilst the better forecasting, long term planning and risk assessment it offers will improve operational excellence.

In the Emergency Services the advantages of geocoding are:

• It enables better strategic planning through the use of GIS
  
• It allows for the mapping of arson attacks, historical fire data, lightening strikes etc., which can be used to gauge the likelihood of future fires
  
• It allows for the mapping of anti-social behaviour against fire fighters/fire appliances allowing for appropriate preparation in advance of mobilisation
  
• It means flood risk areas can be mapped against property locations to ensure better preparedness and focusing of resources
  
• It enables the mapping of higher priority locations e.g. properties close to petrol stations

In Local Government the advantages of geocoding are:

• It allows for the mapping of public services e.g. schools, recycling sites, churches etc

• It allows for the mapping of anti-social behaviour orders

• It enables Electoral Services to map voting registration

• It enables the mapping of empty properties for the identification of possible regeneration areas

In the Private Sector the advantages of geocoding are:

• Retail companies can use geocoding to analyse customer demographics
• Insurance companies can use geocoding to better understand risk
• Real Estate companies can use geocoding to map their properties
• Direct marketing companies can use geocoding to analyse response rates
• Telecommunication companies can use geocoding to plot signal coverage
• Utility companies can use geocoding to map their assets
• Health care professionals can use geocoding to better allocate resources

Download a case study about using Geocoding in the Commercial Sector

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