What is Geocoding?

Geocoding allows you to view customer information spatially i.e. on a map. By using address data from your LLPG/CAG or AddressBase product, you will have the ability to analyse customer trends in ways previously unimaginable.

Geocoding can enable the viewing of all customers spatially to determine how near/far they are from your premises, to viewing spatially those customers that have responded to a particular offer etc. From an efficiency point of view, a common use would be to better plan delivery routes.

Since most companies will hold data relating to the different aspects of their business in different systems, the process of geocoding enables the attributing of geographical coordinates to different records throughout your company, in turn opening up all your data to greater levels of analysis.

Case Study - The Holistic Centre

Over many years, The Holistic Centre, a complementary and alternative health centre based in Surrey, had kept detailed address records of all the people who had used their services.

They decided to geocode their address data in order to better determine where their customers were coming from hoping that that would allow for the targeting of their marketing.

In addition to being able to view all customer locations through geocoding, they were able to break it down further, for example to discover information that pointed to osteopathic patients coming from a much more local catchment area than those seeking acupuncture.

Geocoding has allowed The Holistic Centre to save £1000s in marketing costs by being able to focus on areas that they now know are receptive to a particular message. As well as saving money, this better targeting has seen a 20% increase in business.

The Solution - Symphony iMatch

Geocoding can be performed by your internal IT department using our Symphony iMatch product or our team of consultants can perform the geocoding on your behalf. Whichever method you choose, you will soon be able to explore the possibilities that geocoding offers.

See Symphony iMatch - Geocoding for more information