There are numerous factors that can influence the success or failure of a business. Though industries within the commercial sector vary tremendously, there are some key denominators that will influence them all.   Good customer service, reducing costs and increasing income are just three of these key denominators and the use of the UPRN will have an impact on them all.

Good Customer Service

It is a frequently quoted fact that a customer (or potential customer) is more likely to complain or compliment on customer service then they are any other aspect of a business. Anything that can increase customer service is therefore a good thing.

By using the UPRN, you will be able to tag all customer data with their property's UPRN, which means all information related to that customer will be quickly and easily accessible. This means that one person, at one terminal can access a customer's information and resolve their queries with far greater efficiency.

Although in many cases the first point of contact will be through customer services, the information given to them will have a requirement to be passed onto other departments and whether it’s billing, general correspondence, the delivery of products or the despatch of engineers to fix a fault, at the heart of all of these is location, and at the heart of location is the UPRN.

Reducing Costs

All organisations have a need to communicate with their customers and despite the advent of email, the most commonly used method remains the postal service. Whether it's billing or marketing, the UPRN removes duplication and so removes unnecessary postage costs. The UPRN also enables the accurate updating of addresses when they change and so ensures that whatever you send will always arrive.

Increasing Profit

Because the UPRN uniquely identifies properties, it enables a much higher level of customer analysis. This analysis can be converted in to more precise levels of marketing through a greater understanding of your customers.

Working with the public sector

The UPRN has its origins in the public sector and is used throughout local government and the emergency services to identify property. Private companies who are contracted by the public sector are increasingly being required to make use of the UPRN throughout their working practices in order to ensure consistant working.

How to use the UPRN

The UPRN is available through the AddressBase Products.

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